Here, it was added as a test case to see how different tools will convert it into URL values. But you are free to any number of parameters here. These are 3 basic parameters that are used for most URL tagging. Enter the following in the top row URL, Source, Medium, Name, Final URL. The ideal situation is to not add any space in your parameter values. Here’s a step-by-step guide to using Excel or Google sheets to generate your UTM parameters. But Facebook tool has left the space as it is, resulting in a %20 value, that does not look great in a URL. Google UTM builder added a + sign where there were spaces in the parameter values. One more issue I noticed here is how the UTM builder interprets ‘space’ in between parameter values. If you run only a handful of campaigns each month, this tool is ideal since it generates URLs quickly and efficiently.įacebook Google Analytics URL builder is simple, and straightforward with the 5 standard utm parameters – source, medium, campaign name, term and content of which the first three are required fields.įacebook UTM builder also has the same disadvantage that Google tool has, that you have to type in or copy-paste the URL as well as the parameters, resulting in possible data entry errors. Android-app ads: Use the Google Play URL Builder. Links to websites: Use the Campaign URL Builder on the Google Analytics Demos & Tools site. This could result in data entry errors, especially when you are running hundreds of campaigns. You can add parameters and values to your URLs manually, or you can use one of the following platform-specific URL-builder tools to create your URLs and append the parameters. The main disadvantage of this tool is that you have to type in or copy-paste the URLs, and parameter values each time. When UTMs are available, certain analytics systems. The short description of the parameters below the tool helps you decide what values to use for each parameter. A UTM (Urchin Tracking Module) is essentially a series of parameters that are appended to the end of a URL. There is also a bit.ly connector that can be used to shorten the URLs quickly. The final URL is created on the fly, in an easy-to-copy format. In addition, you can also use a campaign ID to give a unique identifier for each of your campaigns. The parameters are source, medium, campaign name, term and content. This tutorial explains how to create QR codes that are easy to track in Google Analytics. There are options to create URLs for UA,GA4, also for web, Playstore and Appstore. utmsource: Referrer, for example: google, newsletter4, billboard. Use the same IDs that you use when uploading campaign cost data. This is a required key for GA4 data import. Used to identify a specific campaign or promotion. This is a simple, yet powerful and easy-to-use tool that can build URLs with standard parameters, very quickly. You can add the following parameters to your destination URLs: utmid: Campaign ID.
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